May 26, 2020

It is that time of the year when customers

In the run-up to Diwali, Paytm Mall has partnered with top jewellers like Jpearls, Om Gold and RSBL and is offering up to Rs 10,000 cash-back on their 50 gm gold coin purchases.6 points over the previous June quarter."The festive season is considered to be an auspicious time by many Indian homebuyers, which developers and builders look to capitalise upon. It is that time of the year when customers keep all their worries aside and enjoy some retail therapy, joy of gifting and engage in bargain hunting. Haier is also offering unique warranties on its range of products.Amazon too is showcasing its first ‘Amazon Festive Home’ in New Delhi as a co­mplete single shopping destination for products ranging from large appliances, home décor and kitchen items to occasion wardrobe, festive items, household groceries and more. E-commerce will continue to be the largest employment provider, accounting for about 24,000 jobs.Daily GMV of 527 million during the festive season will be 8.

It is that time of the year when customers keep all their worries aside and enjoy some retail therapy, joy of gifting and engage in bargain hunting."Motorcycles’ on-road pr­i­ces have gone up by at least Rs 6,000 due to the increase in the insurance cost. The consumer confidence index for India has moved up in September by 0.” said Eric Braganza, president, Ha­ier Appliances (India).ShopClues is coming up with MahaBharat Diwali Sa­le offering a wide range of products at a flat 50-80 per cent discount across the fashion and lifestyle, home and kitchen and electronics and accessories. From a homebuyer’s perspective, this is one of the best periods to sc­out for their ideal homes, as most of the developers wo­uld be vying for their attention through these offers,” said Sankey Prasad, founder chairman and managing director, Synergy Property Development Services.5 times higher than 6.5-3 billion gross merchandise value (GMV) during the 5-day festive season sales in October, finds RedSeer Consulting."Despite global and domestic macro-economic he­a­dwinds of rising interest ra­tes in the US, rising crude pri­ces, threat of crude oil-fuelled inflation, weaker curr­ency and foreign institutional investor outflows, RBI has paused rate hikes for now.

It has invested in building an ext­ensive supply chain network in India for faster deliveries across tier I and II cities.All the e-commerce firms are gearing up for the festive season with bigger offers th­an last year. The total GMV will be double that of last year’s 1. This period is usually marked by project launches with developers doling out attractive offers, schemes, freebies, flexible financing options etc.33rd Day Of Lockdown Total Cases 26,283 1,835 Recovered 5,939 443 Deaths 825 44 Maharashtra76281076323 Gujarat3071282133 Delhi262586954 Rajasthan208351334 Madhya Pradesh194528199 Tamil Nadu182196023 Uttar Pradesh179326127 Andhra Pradesh101617131 extension cords Manufacturers Telangana99030725 West Bengal57110318 Karnataka50015818 Jammu and Kashmir4941126 Kerala4583384 Punjab3087217 Haryana2871913 Bihar251452 Odisha100341 Jharkhand6783 Uttarakhand48260 Himachal Pradesh40232 Chhatisgarh37320 Assam36191 Chandigarh28150 Meghalaya1201 Puducherry840 Goa770 Manipur220 Tripura220 Mizoram100 Arunachal Pradesh110 Business, In Other News India Inc gears up for festive season FINANCIAL CHRONICLE Published: Oct 8, 2018, 11:24 am IST Updated: Oct 8, 2018, 11:24 am IST The consumer confidence index for India has moved up in September.The festive season is also expected to create demand for 50,000 temporary jobs this year, according to the projections by the Indian Staffing Federation."With the unveiling of the Real Estate Regulatory Authority (RERA) and GST rate cut on the real es­tate sector, the market se­n­timent looks positive and there is no doubt that it will further boost the confidence of consumers ,” Prasad said. The off­ers in this period are un­i­que, competitive and many-a-times customised to suit the target market.5 billion.While we are in a rising interest rate cycle now, the pause will provide a temporary relief to the homebuyer sentiment and support the festive season demand,” said Shishir Baijal, chairman & managing director, Knight Frank India.Despite rising inflation and fuel prices, subdued job scenario and vo­l­atility in the equity market, the country is gearing up for festive season.

India has highest level of consu­m­er confidence, highest level of expectations as well as investment.In case of automobiles, the incentives try to address the concerns regarding long-term insurance and fuel hike. The second largest hirer will be logistics companies with 12,000 jobs, followed by retail 8,500 jobs and warehousing 5,500 jobs. Bajaj Auto is providing five-year free-own-damage-insurance cover, five free services and five years of free warranty on select motorcycles.Almost all e-commerce firms are innovating terms of offers. Cashback offers too are expected to rise this year.2 million on a regular day. CashKaro expects transactions to rise by 300 per cent against regular days.Coming out with better and bigger offers has beco­me a norm with e-comme­r­ce companies as the festive se­ason is growing larger ev­ery year.Consumer durable companies are providing fixed EMI offer in a rising interest rate regime. Twenty million customers are expected to shop during the five-day sales against 13 million shoppers last year. We wanted to cushion this cost for our customers by absorbing the expense of ‘own da­m­age insurance’ for first ye­ar and extending this benefit by covering him for the next four years,” said Eric Vas, president, Bajaj Auto (motorcycle business). E-commerce players are expected to achieve 2. This is expected to be a popular payment met­h­od as more debit cards are in circulation than credit cards. Amazon also has launched Hindi interface for its website and mobile apps in order to grab a larger slice from tier I and II cities. Home developers, automobile firms, consumer durable makers and both offline and online retailers expect it to be the biggest festive season ever. Flipkart is offering EMI on debit cards as a payment option to its customers.The sentiments among consumers are positive, says Ipsos primary consumer se­ntiment (consumer confide­nce) index (PCSI).The pause in interest rate hike is a big opportunity for housing property develope­rs, automobile firms and co­nsumer durables and even for e-commerce firms who offer products on equ­a­t­ed monthly installment (EMI). Flipkart launched its private la­bel ‘Perfect homes” earlier this year and it is expected to contribute 30-40 per cent of the category’s revenue by the end of 2018.By restraining duty hike on gold and pausing the interest rate hikes, the government and the Reserve Bank of India (RBI) too have acknowledged that festive season is time for some cheer. Last year banks issued 944 million debit cards against 39 million credit cards. "Fixed EMI off­er with Bajaj Allianz will help bring home any product from its premium range at Rs 2,018. Improvement in the September quarter indi­ces shows Indians have al­ready got into festive mood. Following a 360 degree approach this festive season, we will run our marketing initiatives via various platforms such as electronic, print, digital and in-store branding etc.


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